Business Value Calculators
The Competitive Edge to Connect with IT Buyers

Help your marketing campaigns and sales teams provide customer-specific, quantified proof of value with Ziff Davis Enterprise’s web-based, self-service Business Value Calculators. Our custom designed calculators and tools enable marketers to engage frugal buyers by helping them:
- Identify goals and opportunities
- Recommend solutions which can best deliver value
- Quantify the value of proposed improvements
- Calculate key financial metrics including return on investment (ROI), payback, and NPV savings
- Provide competitive differentiation using TCO comparisons
Program Opportunities (Starting at $10,500):
IT Benchmarking Calculator for “Defining and Managing Goals”
Delivers insights into IT performance and spending issues using industry average and leader comparisons. The tools provide intelligent opportunity review and consultative advice on improvement strategies mapped to customer’s value objectives and goals. Attracts C-level and senior IT executives and builds trusted advisor relationships at the highest levels of the organization.
IT Assessment Calculator for “Discovering Opportunities”
Leverages gap analysis, capability and maturity models to benchmark people, process and technology against industry best practices, averages and leading peers. The result? A report of priorities, gaps, and a clear roadmap of how to drive quantifiable savings and/or business value improvements.
Return on Investment (ROI) Calculator for “Making the Business Case”
Accelerate the buying cycle and significantly increase the chance of project funding with our ROI Calculator. Our calculator gives you control over ROI analysis by giving buyers custom designed tools to quantify both the investment in, and the business value of, your solution.
Total Cost of Ownership (TCO) Calculator for “Comparing and Selecting Solution”
Justify the competitive economic value of your solution. Our calculator provides compelling, interactive, and personalized content, benchmarking, risk or capability/maturity assessments, ROI and TCO tools that target a specific topic. Easily integrated into new or existing marketing campaigns and web pages, this calculator educates potential customers while enhancing your reputation and generating leads.
Key Benefits:
- Enables marketing and sales groups to more effectively generate demand and connect with frugal buyers throughout the customers’ buying lifecycle
- Helps IT professionals identify and quantify the business impact of optimization and clearly understand the unique value proposition of potential solutions
- Provides compelling, interactive, and personalized content to integrate onto landing pages and corporate websites
- Includes in-depth customer and sales usage reports to focus on key prospects and track the impact of the tools
- Delivers remarkable revenue results including:
- Increasing lead generation by 50% and overall campaign revenue by 10%
- Accelerating sales cycles by 30%-40%
- Reducing discounts and increasing deal size by 20%
- Increasing competitive win rates by 60%
- Realizing a typical 800% Return on Sales Tool Investment in less than 12 months
- Shortens your sales cycle by connecting technology purchase decisions to business result
Take charge of proving the business value of your products and solutions and accelerate your sales growth. Contact Dave_Colford@ziffdavisenterprise.com or your local Ziff Davis Enterprise sales representative today.
Sign up for the Redefining Engagement eNewsletter and get insider information that will help you do your job better.
For more information on how Ziff Davis Enterprise can help build your business contact us.
Sign up for a BuildROI program and receive a 15% discount when you renew! Promotion does not apply to special Tier promotions.
![]() |
![]() |
|
![]() |
![]() |




